×
The Full Playbook
Beyond the entry site — how Can I Be Courtside shows up across social, streets, transit, and inside the arena. One line, one QR, one seat.
InstagramGrid
Nine tiles that form the CIBC diamond when scrolled: white corners, red edges, maroon centre. The grid itself does the branding — no logo slap required.
I
Be
Living Room
CIBC cardholders
CIBC-LedPlacements
Every board carries a live QR straight to the entry site. DOOH gets three seconds, so it gets one question and one code.
Maximum reach, launch-week statement. The logo at city scale.
Captive dwell time. Riders scan while waiting; entries spike at rush hour.
Eye-level, walkable, near Coca-Cola Coliseum routes on game days.
National commuter hub. Jersey creative shows CIBC's abdomen patch — proof point in one image.
Converts in-arena hype into next week's entries while the energy is peaking.
Drive-by frequency builder. The question does the work.
TempoAligned
Same campaign, dressed in Tempo Bordeaux and Borealis Blue. CIBC's patch already lives on the jersey abdomen — so the jersey itself becomes the hero creative.
The CIBC diamond sits on the abdomen patch of every Toronto Tempo jersey. We put that same patch on the poster — proof of partnership in a single frame, no logo lockup required.
The CIBC diamond sits on the abdomen patch of every Toronto Tempo jersey. We put that same patch on the poster — proof of partnership in a single frame, no logo lockup required.
PlacementPlan
A season-long flight built so every dollar carries the same question — and the same QR.
| Placement | Format | Creative | Why here |
|---|---|---|---|
| Sankofa Square Spectacular | Landscape · 10s loop | CIBC lockup + QR | Maximum reach, launch-week statement. The logo at city scale. |
| TTC Platform Screens | Portrait · 8s loop | Tempo Bordeaux + speed lines | Captive dwell time. Riders scan while waiting. |
| Streetcar Shelters | Portrait · Street level | The Seat + QR | Eye-level, near Coca-Cola Coliseum on game days. |
| Union Station Digital Wall | Landscape | Jersey creative | National commuter hub. Jersey shows CIBC's abdomen patch — the sponsorship proof point. |
| Coliseum Concourse Network | Landscape · Game night | Crowned tonight + QR | Converts in-arena hype into next week's entries. |
| Gardiner Digital Board | Landscape · 6 words max | Minimal Tempo co-brand | Drive-by frequency builder. The question does the work. |
| CIBC Branch Window Screens | Portrait | 2× cardholder boost | Ties the campaign to the banking product where accounts open. |
WhyThis Works
Can I Be Courtside isn't a giveaway. It's a season-long content engine that turns CIBC cardholder benefits into a story the whole city retells every Friday at 6PM.
The 2× cardholder entry boost is the perk. The weekly crowning is the story. Every winner reveal is a highlight reel with the CIBC lockup baked in — not slapped on.
Every submission is a piece of CIBC content the fan made themselves. Voting drives shares. Winners drive earned press. The campaign feeds itself.
The 2× boost is a friction-light reason to check cardholder status. Every voter is a warmed-up prospect, not a cold impression.